Social media has become a major part of how people connect, share, and learn. TikTok ended Google’s 15-year reign as the world’s most popular web domain and search engine in 2021. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data
If you are trying to decide if you should hire a social media manager, as yourself these three questions:
- Are you the type of business owner who prefers to focus on your passion?
- Do you have the time or expertise to grow your business on social media?
- Do you want to free up your time and allocate yourself in business areas where your time can be better spent?
How Hiring a Social Media Manager Is Beneficial for Your Business
Social media is a great way to engage with current and potential customers. However, it’s also a lot of work. Social Media Marketing is creating brand awareness and making connections to your ideal clients and driving an entry point to your business. It takes on average 6-10 touch-points before a consumer reaches a buying decision, and with the pandemic and inflation, it is not unusual for it to take longer. This is why it is imperative you are maintaining an online presence for your business to gain your customer’s attention and trust.
Why You Need a Social Media Manager
A social media manager will create a strategy for your company’s social media accounts that revolves around your business goals. They’ll also help you create branded content that aligns with these goals. When you hire a social media manager, you can expect to:
- Saving your company time
- Creating brand recognition
- Increasing traffic to the website
- Content creation
- Community building, engagement, and growing an audience
- Reporting and analytics tracking for your social media and website growth
- Maintain an online presence
- Hashtag research to ensure you are getting the most out of your organic reach
- Keeping you up-to-date with what’s trending
When you dive into the world of social media, it’s easy to feel a bit overwhelmed. The good news is that there are a ton of resources out there to help you get started. The bad news is that there are also a ton of resources out there to help you get started. With so much information out there, it’s easy to forget what you were even trying to do in the first place. A social media manager can help you find your footing in the world of social media. Imagine having monthly social media content created for you so you can focus on areas of your business that you are most passionate about.
Twelve-o-one is all about offering the right support to ensure that your social media presence is being managed by experts who have the knowledge and experience to create effective strategies and campaigns. We can help you to stay on top of the latest social media trends and technologies, and help you see a measurable return on investment from your social media efforts. Not sure if your business is making the social impact it should be, one phone call can help you think more clearly about what areas of your business you want to improve.
Twelve-o-one will discuss strategizing your social media management and how you can free up time to focus on other aspects of your business and see an overall increase in productivity and to nurture your goals into something greater.