Video Content Will Continue to Reign Supreme

Video content has been on the rise for years, and its popularity will continue to grow in 2023. Social media platforms like TikTok, Instagram, and YouTube are perfect for sharing videos that capture attention and engage audiences. Businesses that leverage video content will have a significant advantage in reaching their target audiences.

Augmented Reality (AR) Will Transform Social Media

Augmented reality is no longer a novelty but a significant part of the social media experience. In 2023, expect to see more businesses using AR to create interactive experiences that immerse users in their brand. From virtual try-on experiences to interactive product demonstrations, AR will transform the way businesses engage with their audiences.

Social Commerce Will Take Center Stage

Social commerce is the integration of e-commerce with social media platforms. In 2023, social commerce will continue to grow, and businesses that take advantage of it will see significant benefits. Platforms like Instagram and Facebook are perfect for social commerce, with features like shoppable posts and product catalogues. Brands that embrace social commerce will be able to convert social media followers into customers seamlessly.

Private Messaging Will Become More Important

In recent years, private messaging has become increasingly popular, and its importance will continue to grow in 2023. More people are using private messaging platforms like WhatsApp, Messenger, and WeChat to communicate with friends, family, and businesses. Businesses that are accessible through private messaging platforms will have a significant advantage in engaging with their customers and providing personalized experiences.

Personalization Will be Key to Success

Personalization has been a trend for a while, but in 2023, it will be essential to success. Social media platforms will continue to provide businesses with more data to understand their customers better. Businesses that use this data to create personalized experiences for their customers will stand out from the competition. From personalized content to customized offers, personalization will be a significant factor in social media success in 2023.

In today’s fast-paced world, keeping up with the constantly evolving social media landscape can be a daunting task. Businesses need to focus on adapting to the latest trends in order to stay relevant and engage with their audiences effectively. At twelve-o-one, we understand the importance of social media success and can help guide you through the process.

By allowing us to take care of the technical aspects of your social media strategy, you can focus on areas of the business you are most passionate about, such as creating new products or services. Our team of social media experts will work with you to develop a tailored strategy that meets your business’s unique needs, leveraging the latest trends, such as video content, augmented reality, social commerce, private messaging, and personalization. To learn more about our services and how we can help take your business to the next level, visit our website or contact us today to book a call. Let us help you achieve social media success in 2023 and beyond.

The post <strong>5 Social Media Trends You Should Know in 2023: Insights for Business Success</strong> appeared first on 1201 Journal.

If you are trying to decide if you should hire a social media manager, as yourself these three questions:

1. Are you the type of business owner who prefers to focus on your passion? 
2. Do you have the time or expertise to grow your business on social media?
3. Do you want to free up your time and allocate yourself in business areas where your time can be better spent?

How Hiring a Social Media Manager Is Beneficial for Your Business 

Social media is a great way to engage with current and potential customers. However, it’s also a lot of work. Social Media Marketing is creating brand awareness and making connections to your ideal clients and driving an entry point to your business. It takes on average 6-10 touch-points before a consumer reaches a buying decision, and with the pandemic and inflation, it is not unusual for it to take longer. This is why it is imperative you are maintaining an online presence for your business to gain your customer’s attention and trust.

Why You Need a Social Media Manager

A social media manager will create a strategy for your company’s social media accounts that revolves around your business goals. They’ll also help you create branded content that aligns with these goals. When you hire a social media manager, you can expect to:

• Saving your company time
• Creating brand recognition
• Increasing traffic to the website
• Content creation
• Community building, engagement, and growing an audience
• Reporting and analytics tracking for your social media  and website growth
• Maintain an online presence
• Hashtag research to ensure you are getting the most out of your organic reach
• Keeping you up-to-date with what’s trending

When you dive into the world of social media, it’s easy to feel a bit overwhelmed. The good news is that there are a ton of resources out there to help you get started. The bad news is that there are also a ton of resources out there to help you get started. With so much information out there, it’s easy to forget what you were even trying to do in the first place. A social media manager can help you find your footing in the world of social media. Imagine having monthly social media content created for you so you can focus on areas of your business that you are most passionate about.

Twelve-o-one is all about offering the right support to ensure that your social media presence is being managed by experts who have the knowledge and experience to create effective strategies and campaigns. We can help you to stay on top of the latest social media trends and technologies, and help you see a measurable return on investment from your social media efforts. Not sure if your business is making the social impact it should be, one phone call can help you think more clearly about what areas of your business you want to improve.

Twelve-o-one will discuss strategizing your social media management and how you can free up time to focus on other aspects of your business and see an overall increase in productivity and to nurture your goals into something greater.

The post <strong>Why You Should Hire a Social Media Manager</strong> appeared first on 1201 Journal.