When done right, brand consistency builds trust, enhances recognition, and creates a seamless experience for your audience — no matter where they encounter your business. But how do you achieve that level of consistency while tailoring your approach to each platform? Let’s dive into why brand consistency matters and how you can master it across all digital channels.

Why Brand Consistency Is Key

Think about your favorite brands for a moment—like Nike, Lululemon, or Apple. The ones you love and trust are often instantly recognizable, whether it’s a post on Instagram, an email in your inbox, or a product on their website. That familiarity is no accident; it’s the result of intentional, consistent branding that builds a seamless connection with their audience.

Take Nike, for example: their swoosh logo, bold black-and-white visuals, and empowering “Just Do It” tagline are instantly recognizable across platforms, from Instagram ads to their product packaging. The same can be said for Lululemon, whose consistent tone of voice—centered around mindfulness and active living—is reflected everywhere, from their yoga pants hangtags to their email newsletters. Then there’s Apple, a master of minimalistic design and messaging. Whether you’re watching one of their sleek commercials or scrolling through their website, the experience feels cohesive, polished, and unmistakably “Apple.”

These brands prove that consistent branding offers several key benefits:

• Builds Trust and Credibility: Customers are more likely to engage with a brand they recognize and trust.
• Reinforces Brand Identity: Unified visuals and messaging strengthen your brand’s presence in the minds of your audience.
• Improves Customer Experience: Consistency ensures your audience feels connected to your brand, no matter the platform or touchpoint.

On the other hand, fragmented or inconsistent branding can confuse your customers and undermine your efforts to build trust. If Nike used completely different taglines across its social media, website, and email campaigns, it would dilute the powerful, unified message they’ve built over the years.

Keeping your tone, messaging, and visuals aligned ensures you present a professional and cohesive image at every touchpoint—just like the brands you admire.

Building a Seamless Brand Identity

Each platform — social media, email and your website — has its own unique purpose and best practices. Social media thrives on quick, engaging visuals that capture attention in seconds. Email provides an opportunity for detailed, personalized communication that nurtures relationships. Meanwhile, your website acts as the cornerstone of your digital presence, tying everything together and offering a comprehensive space where your audience can learn more about your brand, products and services. It’s your brand’s home base, where all roads lead and where the most in-depth engagement happens.

Here’s how you can achieve seamless brand consistency:

Visuals Are Everything

Your brand’s visuals are the first thing people notice and they play a major role in maintaining consistency. Your logo, colours and typography should remain consistent across all platforms, ensuring immediate recognition.

• On social media, your visuals should match your overall brand aesthetic while adapting to platform-specific requirements. For instance, use platform-specific image sizes but maintain your colour palette and logo placement. [Link to Canva’s Social Media Image Size Guide for reference.]
• In email campaigns, match the design to your website’s branding by using the same colours, fonts, and logo.
• On your website, ensure the design ties everything together, serving as the central visual hub of your brand.

Pro Tip: Use a design tool like Canva or Adobe Express to create visually consistent assets across platforms.

Voice Matters

Your brand’s tone of voice is just as important as its visuals. A consistent tone helps reinforce your message and ensures your audience knows what to expect when engaging with your brand.

While your voice should remain consistent, you can slightly adapt it depending on the platform:

• On social media, your tone can be lighthearted and conversational to encourage engagement.
• In email campaigns, your tone may shift to be more professional, personal, or nurturing, depending on the purpose.
• On your website, your tone should reflect the authority and expertise of your brand while still maintaining your personality.

Nike

• Brand Voice: Empowering, motivational, and bold. Nike speaks directly to its audience’s aspirations, using a tone that inspires action and confidence.
• On Social Media: Nike’s posts often feature concise, punchy messages paired with striking visuals, such as, “Yesterday you said tomorrow. Just do it.” Their captions are motivational and direct, designed to resonate with athletes and dreamers alike.
• In Email Campaigns: Nike emails retain their motivational tone but shift to include product-focused messaging. For example, “The latest running shoes to keep you ahead of the game—shop now.” The tone is still empowering but leans toward promoting their products in a more functional, personalized way.
• On the Website: Nike’s website voice remains bold and authoritative, reflecting its position as a leader in athletic gear. Product descriptions use inspiring language, like “Built to go the extra mile” or “Gear up to break boundaries.” The tone conveys expertise while still motivating the audience.

Lululemon

• Brand Voice: Mindful, inclusive, and active. Lululemon’s tone speaks to their audience’s active lifestyles and sense of mindfulness.
• On Social Media: Their posts are conversational and community-focused, such as “What’s your go-to routine to find balance? Tell us in the comments.” The tone is inclusive and motivational, encouraging engagement from their audience.
• In Email Campaigns: Lululemon emails often highlight products while focusing on self-care and wellness. For example, “Find your flow—our latest collection is designed to move with you, on and off the mat.” The tone is nurturing and empowering.
• On the Website: The tone on their website reflects expertise and mindfulness, with phrases like, “Engineered to feel like a second skin—our leggings move with you through every pose.” The messaging is aspirational yet informative, blending product features with their wellness ethos.

Apple

• Brand Voice: Minimalist, straightforward, and innovative. Apple’s tone exudes simplicity, sophistication, and authority.
• On Social Media: Apple keeps its captions brief and product-focused. A typical Instagram caption might read, “Shot on iPhone 14 Pro. See the details like never before.” They let their visuals do the heavy lifting while the tone remains clean and professional.
• In Email Campaigns: Apple emails are informative and personal, often highlighting key benefits of their products. For example, “The new MacBook Pro is here: Powerful, sleek, and ready for your next big idea.” The tone maintains its elegance while addressing the audience directly.
• On the Website: The website reflects Apple’s minimalist and innovative tone through simple yet compelling product descriptions like, “Powerful. Intuitive. Designed for all the ways you work.” It’s all about highlighting features in a clean, authoritative voice.

Content Should Flow Together

Every piece of content — whether a social media post, email, or website copy — should reflect your brand’s mission, values, and message. While each platform requires different content types, the overarching message should remain consistent.

• On social media, share quick, engaging updates or visuals that connect to your website’s in-depth content.
• On your website, create detailed blog posts, product descriptions, or service pages that complement what you share on social media.
• In email campaigns, nurture relationships by offering value (discounts, insider updates, or exclusive content) while reinforcing the themes you highlight on social media and your website.

Tips for Staying Consistent Across Platforms

1. A brand style guide is your go-to resource for maintaining consistency. It serves as a blueprint for your visual and verbal identity, outlining key elements such as your logo, brand colours, typography, tone of voice, and usage guidelines. With a comprehensive guide, everyone creating content for your brand—whether it’s for social media, email campaigns, or your website—will stay aligned, ensuring a cohesive and professional presence across all platforms.
   
   Don’t have a brand style guide yet? We’ve got you covered. At twelve-o-one, both our Brand Catalyst and Web Launchpad services include a tailored brand guideline alongside the brand strategy and brand identity process. This ensures your brand remains cohesive across every touchpoint, helping you establish trust, recognition, and long-term success. Contact us today to start building a brand you’ll love!
   
2. Be Mindful of Platform-Specific Needs
   Tailor your content to suit the platform without straying from your core branding. Social media thrives on visuals and short captions, while email allows for storytelling. Your website, however, serves as the “home base,” where all content and visuals converge.
   
3. Leverage Automation Tools
   Simplify maintaining brand consistency by incorporating automation tools into your workflow. Platforms like Metricool allow you to schedule social media posts in advance, ensuring your messaging stays consistent and timely. For email campaigns, tools like Mailchimp enable you to design, automate, and deliver polished communications that align with your brand’s tone and visuals. By automating your efforts, you can focus on growing your business while ensuring your branding remains cohesive and on schedule.
   
4. Monitor and Adjust
   Consistency doesn’t mean rigidity—it’s important to regularly evaluate how your branding performs across platforms. Use analytics tools like Metricool to monitor engagement, assess your audience’s response, and identify what resonates most. Adjust your approach as needed to refine your messaging and optimize performance—all while staying true to your brand identity. This proactive process ensures your brand evolves strategically while maintaining its authenticity.

Why Brand Consistency Matters to Us at twelve-o-one

At twelve-o-one, we believe that brand consistency is the cornerstone of building a strong, recognizable presence. It’s more than just creating something visually appealing (though we make sure it does look great!) — it’s about establishing trust, inspiring loyalty, and delivering a seamless experience for your audience at every interaction.

With expertise in branding strategy, creative direction and digital marketing, we work closely with businesses like yours to craft cohesive brand experiences that not only resonate deeply but also leave a lasting impression. Whether it’s your website, social media platforms, or email campaigns, we ensure every element of your brand — your voice, visuals, and messaging — works together harmoniously.

The result? A memorable, authentic, and trustworthy brand that stands out in today’s competitive landscape and builds meaningful connections with your audience.

Let’s Strengthen Your Brand Together

Your brand deserves to shine with consistency and impact. If you’re ready to elevate your business and master the art of cohesive branding, we’d love to help. Contact twelve-o-one today to schedule a consultation, and let’s work together to create a brand experience that captivates your audience and sets your business apart from the rest.

The post Keeping Your Brand Message Strong Across All Channels appeared first on 1201 Journal.

Running a business is no easy feat. Between day-to-day operations, managing a team, and satisfying customers, branding often falls to the bottom of the priority list. But here’s the reality: your brand is much more than just a logo or a catchy tagline. It’s the story you tell, the promises you make, and the emotional connection you build with your audience.

In today’s competitive market, simply offering a quality product or service isn’t enough. Standing out requires a well-thought-out brand strategy—a blueprint that connects with your audience, fosters trust, and drives sustainable growth. However, creating an effective brand strategy that’s tailored to your business is a nuanced process. That’s where the expertise of a professional brand strategist becomes indispensable.

In this article, we’ll explore why investing in a custom brand strategy is essential for your business and how it can help you achieve long-term success.

Why Your Business Needs a Brand Strategy

A brand strategy is the cornerstone of how your business communicates, operates, and engages with its audience. It’s more than just a roadmap; it’s the heart of your brand, guiding everything from messaging and design to customer experience and marketing initiatives.

The Key Benefits of a Custom Brand Strategy

1. Builds Trust and Credibility: A cohesive and clear brand builds a reputation of reliability and professionalism.
2. Differentiates You From Competitors: Highlight what makes your business unique to position yourself as the go-to option in your industry.
3. Creates Emotional Connections: People choose brands they relate to. A strong brand helps you form deeper bonds with your audience.
4. Drives Long-Term Growth: A clear brand identity attracts loyal customers who stick around, refer others, and fuel growth.

Example:

Think of brands like Apple and Lululemon. Apple’s simplicity and focus on innovation connect with creative, forward-thinking customers, while Lululemon resonates with a health-conscious, community-driven audience by focusing on mindfulness and quality. These brands stand out because of their strategic positioning, which is carefully designed to build loyalty and trust.

How a Custom Brand Strategy Works

At twelve-o-one, we’ve perfected a proven brand strategy framework that helps businesses discover and amplify their unique voice. While every project is tailored to our client’s needs, here’s an overview of the process:

1. Building a Strategic Foundation: Start From the Inside Out

Every successful brand strategy begins by uncovering what makes your business unique. This foundational phase includes defining:

• Mission: What is your purpose? Why does your business exist?
• Values: What principles guide your decisions and differentiate you?
• Ideal Audience: Who are your customers, and what do they truly care about?
• Unique Selling Proposition (USP): What sets you apart from competitors?

By answering these questions, we create the foundation upon which your entire brand will stand.

Are you struggling to define your mission and values? At twelve-o-one, we help businesses discover their “why” and build strategies that resonate. Let’s chat today.

2. Differentiating Your Brand: Stand Out in the Market

In a world overflowing with choices, differentiation is key. A custom brand strategy highlights your unique qualities and positions your business in a way that resonates authentically with your target audience.

Ways to Differentiate Your Brand:

• Highlight Emotional Connections: Share the unique value your brand brings to your customers’ lives.
• Showcase Your Qualities: What do you offer that competitors don’t?
• Develop a Distinct Visual Identity: Ensure your tone and visuals are memorable and unmistakable.

Example:

Dove stands out by redefining beauty standards through campaigns like “Real Beauty,” which celebrate diversity and self-confidence. This strategy resonates emotionally and sets Dove apart in the beauty industry.

3. Crafting a Visual Identity: Make Your Brand Instantly Recognizable

Visuals are the face of your brand, and they need to communicate your personality, values, and tone. This phase includes:

• Logo Design: A simple yet memorable design that aligns with your brand.
• Color Palette: Colors that evoke the right emotions and represent your values.
• Typography: Fonts that communicate your personality—whether professional, playful, or cutting-edge.

Example:

When Airbnb unveiled its “Bélo” symbol, it represented belonging. This wasn’t just a rebrand—it was a visual representation of their mission, connecting emotionally with their audience while reinforcing their identity.

Your brand visuals should tell a story, not just look pretty. Let twelve-o-one help you craft a visual identity that resonates. Learn more.

4. Creating a Brand Guide: Ensuring Consistency Across All Platforms

Consistency builds trust. A Brand Guide serves as your brand’s bible, ensuring that your logo, fonts, colours, and messaging remain cohesive across all touchpoints—be it social media, your website, or printed materials.

Why a Brand Guide Matters:

• Keep your messaging cohesive across all marketing platforms.
• Builds recognition and trust by presenting a unified image.
• Makes it easier for your team to create on-brand content.

Example:

Coca-Cola has remained consistent for decades. Whether it’s a social post, packaging, or an ad, you always know it’s Coca-Cola. This consistency has built trust and recognition globally.

Don’t have a Brand Guide? Both our Brand Catalyst and Web Launchpad services include comprehensive guidelines. Let’s create one for your business! Get started.

5. Focusing on Growth: Let Your Brand Do the Work

Once your strategy is in place, your brand becomes a tool that works for you—attracting customers, building loyalty, and driving growth.

How a Strong Brand Drives Growth:

• Attracts the Right Audience: Authenticity draws customers who align with your values.
• Builds Loyalty: Consistency and clarity foster long-term relationships.
• Drives Sales: A clear, engaging brand creates a path from awareness to conversion.

Example:

Patagonia’s purpose-driven branding, focused on sustainability and activism, has turned them into a beloved brand customers are proud to support. Their loyal following is the result of strategic branding that aligns with their audience’s values.

Ready to let your brand work for you? Contact twelve-o-one today to start building a strategy that drives growth.

Why a Custom Brand Strategy Matters

At twelve-o-one, we know that no two businesses are alike. That’s why we don’t believe in one-size-fits-all strategies. We tailor every brand strategy to align with your unique identity, audience and goals, combining proven frameworks with creative direction.

Whether you’re building a brand from scratch or refining an existing one, our approach ensures your business connects authentically and positions you for long-term success.

Are you ready to stand out, build trust, and create a brand that resonates? Let’s start your branding journey today.

The post Why Your Business Needs a Custom Brand Strategy (And How to Create One) appeared first on 1201 Journal.

What is a Brand Strategy?

A brand strategy is a long-term plan for the development of a successful brand. It outlines your brand’s vision, values, target audience, messaging, and competitive advantage. A well-defined brand strategy helps differentiate your brand from competitors and establishes a unique position in the market.

Why is a Brand Strategy Important?

A brand strategy is vital for any business looking to succeed in a competitive marketplace. Here are some reasons why a brand strategy should come before brand identity:

Defines Your Target Audience: A brand strategy helps you understand your target audience, identifying their needs, pain points, and motivations. This information guides the development of your messaging, products, and services.

Builds Consistency Across all Channels: A brand strategy ensures that your messaging is consistent across all channels. It defines your brand’s tone of voice, visual style, and messaging, which builds trust and familiarity with your audience.

Establishes a Unique Position in the Market: A brand strategy helps differentiate your brand from competitors. By defining your unique selling proposition (USP), you can create a compelling brand story that resonates with your audience, setting you apart from competitors.

Aligns Your Team: A brand strategy ensures that everyone in your organization understands your brand’s mission and values, aligning your team and providing a clear direction for everyone to follow.

Why is Brand Identity Important?

Brand identity is the visual representation of your brand, including your logo, colors, typography, and visual elements. While brand identity is crucial, it should not be the starting point. Here are some reasons why brand identity should come after a brand strategy:

Your Brand Strategy Guides Your Brand Identity: Your brand strategy provides the framework for your brand identity, defining your brand’s values, tone of voice, and messaging.

Your Brand Identity Should Reflect Your Brand Strategy: Your brand identity should convey the same message as your brand strategy, reflecting your brand’s core values.

Your Brand Identity is not Your Brand: Your brand identity is just one component of your brand. While it is essential, it is not your brand. Your brand is the sum of all the experiences that your audience has with your business.

In summary, starting with a solid brand strategy allows you to understand your audience, differentiate yourself from competitors, align your team, and create consistency across all channels. By building a strong foundation, you can then develop a unique and effective brand identity that accurately reflects your values and resonates with your audience. Remember that a successful brand is more than just a logo or a tagline, it’s a comprehensive strategy that takes time and effort to develop, but the rewards are well worth it. So, take the time to build your brand strategy before jumping into your brand identity, and you’ll be on your way to building a successful and impactful brand. 

If you are struggling to define your brand strategy or develop a cohesive brand identity that resonates with your audience, twelve-o-one can help. Our team of experts specializes in creating strong brand foundations and developing unique brand identities that align with your brand’s mission and values. Schedule a clarity call today to learn more about our services and how we can help you build a successful brand

The post <strong>Why Your Brand Needs a Strategy Before Identity: The Importance of Building a Strong Foundation</strong> appeared first on 1201 Journal.

Your brand is outdated

One of the most obvious signs that it’s time for a rebrand is when your brand looks outdated or stale. If your logo, website, or other visual elements look like they were designed in the ’90s, it’s time for a change. An outdated brand can make your business look unprofessional and out-of-touch, turning away potential customers. A rebrand can give your business a fresh, modern look and help you connect with a new generation of consumers.

Your business has evolved

As businesses grow and evolve, their brand should reflect those changes. If your business has shifted its focus, expanded its services, or reached a new target audience, your brand may no longer accurately represent who you are or what you offer. A rebrand can help you showcase your current offerings, values, and mission to your audience.

Your brand is confusing

If your brand messaging is unclear or confusing, it’s time for a rebrand. Your brand should clearly communicate what your business does, what sets you apart from competitors, and how you can help your customers. If your brand messaging is muddled or doesn’t align with your business’s values, a rebrand can help you realign your messaging and clarify your brand’s purpose.

Your brand no longer resonates with your audience

As consumer preferences and trends change, so should your brand. If your brand no longer resonates with your target audience, it’s time for a rebrand. Your brand should connect with your audience and reflect their values and interests. A rebrand can help you understand your audience’s needs and preferences, and design a brand that resonates with them.

Your brand is associated with negative perceptions

If your brand is associated with negative perceptions or experiences, it’s time for a rebrand. Negative associations can stem from a variety of factors, including poor customer service, bad PR, or a poor-quality product or service. A rebrand can help you distance yourself from negative perceptions and reposition your business as a positive force in the market.

If you’re not sure whether your business is ready for a rebrand, schedule a clarity call with twelve-o-one. Our team can help you navigate the rebranding process, creating a brand that not only aligns with your business goals but also resonates with you, and one that you’ll be proud to showcase.

The post 5 Signs Your Business is Ready for a Rebrand: A Guide for Entrepreneurs appeared first on 1201 Journal.

Video Content Will Continue to Reign Supreme

Video content has been on the rise for years, and its popularity will continue to grow in 2023. Social media platforms like TikTok, Instagram, and YouTube are perfect for sharing videos that capture attention and engage audiences. Businesses that leverage video content will have a significant advantage in reaching their target audiences.

Augmented Reality (AR) Will Transform Social Media

Augmented reality is no longer a novelty but a significant part of the social media experience. In 2023, expect to see more businesses using AR to create interactive experiences that immerse users in their brand. From virtual try-on experiences to interactive product demonstrations, AR will transform the way businesses engage with their audiences.

Social Commerce Will Take Center Stage

Social commerce is the integration of e-commerce with social media platforms. In 2023, social commerce will continue to grow, and businesses that take advantage of it will see significant benefits. Platforms like Instagram and Facebook are perfect for social commerce, with features like shoppable posts and product catalogues. Brands that embrace social commerce will be able to convert social media followers into customers seamlessly.

Private Messaging Will Become More Important

In recent years, private messaging has become increasingly popular, and its importance will continue to grow in 2023. More people are using private messaging platforms like WhatsApp, Messenger, and WeChat to communicate with friends, family, and businesses. Businesses that are accessible through private messaging platforms will have a significant advantage in engaging with their customers and providing personalized experiences.

Personalization Will be Key to Success

Personalization has been a trend for a while, but in 2023, it will be essential to success. Social media platforms will continue to provide businesses with more data to understand their customers better. Businesses that use this data to create personalized experiences for their customers will stand out from the competition. From personalized content to customized offers, personalization will be a significant factor in social media success in 2023.

In today’s fast-paced world, keeping up with the constantly evolving social media landscape can be a daunting task. Businesses need to focus on adapting to the latest trends in order to stay relevant and engage with their audiences effectively. At twelve-o-one, we understand the importance of social media success and can help guide you through the process.

By allowing us to take care of the technical aspects of your social media strategy, you can focus on areas of the business you are most passionate about, such as creating new products or services. Our team of social media experts will work with you to develop a tailored strategy that meets your business’s unique needs, leveraging the latest trends, such as video content, augmented reality, social commerce, private messaging, and personalization. To learn more about our services and how we can help take your business to the next level, visit our website or contact us today to book a call. Let us help you achieve social media success in 2023 and beyond.

The post <strong>5 Social Media Trends You Should Know in 2023: Insights for Business Success</strong> appeared first on 1201 Journal.

Defines your goals and objectives

A social media strategy helps you define your goals and objectives, allowing you to create a clear plan of action to achieve them. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, a well-defined social media strategy will help you stay on track and measure your success.

Improves your targeting and engagement

A social media strategy helps you target your ideal audience and engage with them in meaningful ways. By understanding your audience and their preferences, you can create content that resonates with them and encourages engagement. This, in turn, can help increase your reach and drive more traffic to your website.

Builds your brand awareness and reputation

Social media is a powerful tool for building brand awareness and reputation. By consistently sharing valuable content and engaging with your audience, you can establish yourself as a thought leader in your industry and increase your brand’s visibility. This can also help improve your online reputation and establish trust with your audience.

Enables you to track and measure your success

A social media strategy allows you to track and measure your success, providing valuable insights into what’s working and what’s not. By monitoring key metrics such as engagement, reach, and conversions, you can make data-driven decisions to optimize your social media strategy and improve your overall performance.

It’s important to note that posting for the sake of posting without a proper strategy in place may not be effective. Your content may not be “on brand” or reach your target audience, resulting in low engagement and little to no impact on your overall goals.

Businesses need to focus on adapting to the latest trends in order to stay relevant and engage with their audiences effectively. At twelve-o-one, we understand the importance of social media success and can help guide you through the process. By allowing us to take care of the technical aspects of your social media strategy, you can focus on areas of the business you are most passionate about, such as creating new products or services. Our team of social media experts will work with you to develop a tailored strategy that meets your business’s unique needs, leveraging the latest trends, such as video content, augmented reality, social commerce, private messaging, and personalization. To learn more about our services and how we can help take your business to the next level, visit our website or contact us today to book a call. Let us help you achieve social media success in 2023 and beyond.

The post <strong>Social Media Success: Why You Need a Strategy to Boost Your Online Presence</strong> appeared first on 1201 Journal.

Dubsado

Dubsado is a comprehensive CRM platform that helps small business owners manage their clients, invoices, and proposals. The platform offers a wide range of features, including client management, project management, and invoicing. Dubsado’s interface is user-friendly, making it easy for beginners to use.

One of the best features of Dubsado is the ability to automate tasks. You can automate emails, proposals, contracts, and invoicing. This saves you time and streamlines your workflow. Dubsado also has a built-in scheduler, so you can schedule appointments with clients without having to send emails back and forth.

Another great feature of Dubsado is the ability to create custom workflows. This allows you to create specific tasks for each project and automate them. You can also create templates for proposals, contracts, and invoices, so you don’t have to create them from scratch every time.

Dubsado offers two monthly pricing plans. Starter plan at $15 and a Premier plan at $35 per month. If you want to save over 15% more a year, you can also sign-up for their annual plan at $150 and $350 a year. There’s also a free trial period, so you can test out the platform before committing. What we love about Dubsado’s trial method is that it is based on the number of clients in your Dubsado account. You can add up to three clients on the free trial which gives you great insights into if this CRM works for you before you commit.

Honeybook

Honeybook is another CRM platform that’s popular among small business owners. The platform offers similar features to Dubsado, including client management, project management, and invoicing. Honeybook’s interface is also user-friendly, making it easy for beginners to use.

One of the standout features of Honeybook is the ability to create workflows. This allows you to create specific tasks for each project and automate them. Honeybook also has a built-in scheduler, so you can schedule appointments with clients without having to send emails back and forth.

Another great feature of Honeybook is the ability to create proposals and contracts. You can create templates for these documents and customize them for each client. Honeybook also has a built-in e-signature feature, so clients can sign the documents electronically.

Honeybook offers a variety of pricing plans, starting at $39 per month or $390 a year. There’s also a 7-day free trial period, so you can test out the platform before committing. We do find that it is difficult to test out all the features of Honeybook within these 7-days but they often have special offers which allow you to signup for their CRM at a heavily discounted price for the first 6 months or year.

Which One is Right for You?

Both Dubsado and Honeybook offer a range of features to help small business owners manage their clients, invoices, and proposals. However, there are a few key differences between the two platforms.

Looking for a platform that offers comprehensive automation? Dubsado may be the better option. Dubsado allows you to automate tasks such as emails, proposals, contracts, and invoicing. This saves you time and streamlines your workflow.

If you’re looking for a platform that offers robust proposal and contract features, Honeybook may be the better option. Honeybook allows you to create templates for proposals and contracts and customize them for each client. Honeybook also has a built-in e-signature feature, so clients can sign the documents electronically.

Dubsado and Honeybook are two great options for small business owners looking to streamline their workflow and manage their client relationships more efficiently. Both platforms offer a wide range of features, integrations, and customizations, making them suitable for various industries and business types. While Dubsado offers a more robust project management and automation system, Honeybook shines with its user-friendly interface and comprehensive client management tools.

If you’re still unsure which platform is right for you, we encourage you to try both with their free trials and see which one fits your needs and preferences. By using our affiliate links for Dubsado, you can enjoy 20% off your first month or year. For Honeybook, you can enjoy 20% off your first year or $1/month for your first 6 months.

If you need help setting up your CRM or integrating it with your other business tools, don’t hesitate to reach out to twelve-o-one. We can help your Company’s workflow and improve productivity with efficient systems and processes. Schedule a clarity call today and take your business to the next level.

The post Dubsado vs Honeybook – Which One is Right for You? appeared first on 1201 Journal.

Email marketing is an essential part of any digital marketing strategy, and choosing the right email marketing platform is crucial for success. With so many options available, it can be overwhelming to decide which one to use. In this post, we’ll take a look at seven of the top email marketing platforms in 2023 and help you decide which one is right for your business.

Flodesk

Flodesk is a relatively new email marketing platform that has gained popularity for its beautiful, customizable templates and user-friendly interface. Flodesk offers a flat pricing model of $38/month for unlimited subscribers and unlimited emails. If you’re looking for a platform that can help you create visually stunning emails, Flodesk may be the right choice for you.

ConvertKit

ConvertKit is a popular email marketing platform that focuses on serving bloggers, content creators, and small businesses. ConvertKit offers a free plan for up to 1,000 subscribers and paid plans starting at $29/month. ConvertKit’s strengths lie in its automation and segmentation capabilities, making it an excellent choice for those looking to create personalized, targeted email campaigns.

Mailchimp

Mailchimp is a well-known email marketing platform that offers a wide range of features, including email templates, A/B testing, and list segmentation. Mailchimp offers a free plan for up to 2,000 subscribers and paid plans starting at $9.99/month. With its user-friendly interface and drag-and-drop editor, Mailchimp is a great option for beginners.

Klaviyo

Klaviyo is a powerful email marketing platform that specializes in e-commerce businesses. Klaviyo offers a free plan for up to 250 subscribers and paid plans starting at $20/month. Klaviyo’s strengths lie in its segmentation and automation capabilities, making it an excellent choice for businesses looking to drive sales through email marketing.

ActiveCampaign

ActiveCampaign is an all-in-one marketing platform that includes email marketing as one of its features. ActiveCampaign offers a free trial and paid plans starting at $9/month. With its powerful automation capabilities and CRM integrations, ActiveCampaign is an excellent choice for businesses looking for a comprehensive marketing solution.

MailerLite

MailerLite is a cost-effective email marketing platform that offers a range of features, including email templates, list segmentation, and automation workflows. MailerLite offers a free plan for up to 1,000 subscribers and paid plans starting at $10/month. MailerLite’s strengths lie in its user-friendly interface and affordability, making it a great choice for small businesses and beginners.

Choosing the right email marketing platform is crucial for the success of your email marketing campaigns. Whether you’re a blogger, small business owner, or marketing professional, there’s an email marketing platform out there that will meet your needs. Consider the features, pricing, and integrations of each platform before making your decision, and remember to test and optimize your campaigns to ensure maximum effectiveness.

With the right email marketing platform in place, you can reach your audience effectively and drive more sales for your business. If you’re feeling overwhelmed by the thought of setting up your email marketing platform or need help optimizing your existing campaigns, twelve-o-one can help. Our team of experts can guide you through the process, from design to segmentation, to ensure that your email campaigns are effective and engaging. Don’t let email marketing stress you out – let us help you take your campaigns to the next level and book a clarity call with us today.

The post <strong>Best Email Marketing Platforms in 2023: Which One Should You Use?”</strong> appeared first on 1201 Journal.

In today’s digital age, social media has become a fundamental component of business strategy, with a significant impact on brand recognition, customer engagement, and sales growth. Social media planning is essential for optimizing your social media strategy, and having the right tools can make all the difference. In this blog, we’ll discuss the must-have social media planning tools for 2023 that will help you streamline your strategy and take your social media marketing to the next level.

Canva

Visual content is crucial for engaging your audience on social media, and Canva is an excellent tool for creating high-quality graphics and visual content. Canva offers a wide range of templates and design elements that can be customized to suit your brand, making it easy to create stunning graphics and visual content that can be shared on social media.

1. Canva Free: Canva Free is a web-based graphic design platform that offers basic features and tools for creating simple designs. It provides access to over 8,000 templates, 100+ design types, and 1GB of cloud storage. Canva Free users can also upload their own images and access a library of free images, icons, and graphics. However, it has limited access to premium features and resources.
2. Canva Pro: ($149,99 CAD / Year) Canva Pro is the paid version of Canva that provides users with access to more advanced features and resources. With Canva Pro, users can access over 75 million premium stock images, videos, and graphics, collaborate with team members, create brand kits, and access unlimited storage. Canva Pro also offers a range of productivity tools such as Magic Resize, which enables users to resize their designs to multiple formats with just one click.
3. Canva Team: ($199.90 CAD / Year) Canva Team is designed for businesses and organizations that require collaborative design tools. It offers all the features of Canva Pro, plus additional features that enable teams to work together effectively. With Canva Team, team members can collaborate on designs, share brand assets and templates, set up workflows and permissions, and monitor usage and analytics. Canva Team also offers an enterprise-level solution, Canva Enterprise, for larger organizations with more complex needs.

Overall, Canva Free is a great option for individuals and small businesses looking to create simple designs, while Canva Pro and Canva Team offer more advanced features and resources for professional design work and collaboration.

Buzzsumo

Buzzsumo is a powerful content marketing tool that allows you to discover trending content in your industry and identify the top-performing content on social media. With Buzzsumo, you can track your competitors’ social media performance and gain insights into what type of content resonates with your audience, helping you plan your social media strategy more effectively.

SEMrush

SEMrush is a powerful SEO and marketing tool that offers a range of features to help you optimize your social media strategy. With SEMrush, you can track your competitors’ social media performance and gain insights into what type of content resonates with your audience. It also provides detailed analytics and reporting features to help you measure your social media performance and track your ROI.

Metricool

Metricool is an all-in-one social media management platform that allows you to manage all your social media accounts from a single dashboard. It is an excellent tool for social media planning and scheduling posts ahead of time. Metricool also provides detailed analytics and reporting features to help you measure your social media performance and track your ROI.

With plans starting at $0 per month, Metricool offers a range of options to fit any budget and social media management needs.

PRO 5 plan is just $12 USD per month (annual payment), or $18 USD per month (monthly payment) and includes management of 5 brands with all social media profiles, scheduling up to 2,000 posts per month, competitor analysis for up to 100 competitors, reports in PDF or PPT, and more.

For larger businesses, their TEAM 15 plan is $35 per month (annual payment) or $49 per month (monthly payment) and includes management of 15 brands, scheduling up to 5,000 posts per month, team and client access, role management, customized report templates, and more.

Besides being one of the most comprehensive social media scheduler tools on the market, Metricool recently rolled out features like AI copy assistance which makes creating content even easier for businesses. Metricool is a top choice for businesses of all sizes. Sign up for your free trial today and take advantage of this powerful tool to grow your social media presence!

Flick.tech

Flick.tech is a powerful Instagram hashtag generator that helps you find the most relevant and effective hashtags for your Instagram posts. With Flick.tech, you can analyze hashtag performance and gain insights into what type of hashtags resonate with your audience, helping you optimize your Instagram strategy and improve your reach and engagement.

Flick.tech offers a range of pricing plans to fit any budget. Their Starter plan is just $10 per month (annual payment), or $12 per month (monthly payment) and includes up to 2 Instagram accounts, hashtag suggestions, engagement metrics, and 150 monthly searches. For larger businesses, their Advanced plan is $20 per month (annual payment) or $24 per month (monthly payment) and includes up to 5 Instagram accounts, advanced hashtag analytics, competitor analysis, and 500 monthly searches. With features like these, Flick.tech is a must-have tool for any serious Instagram user. Get a head start on growing your Instagram following today with their free 7-day trial and experience the power of Flick.tech firsthand!

AnswerThePublic

AnswerThePublic is a content marketing tool that allows you to discover the most popular questions and topics related to your industry. With AnswerThePublic, you can identify the most popular search terms and queries related to your brand, helping you create content that resonates with your audience and improves your SEO performance.

In conclusion, social media planning is crucial for optimizing your social media strategy and achieving your business goals. With the right social media planning tools, you can streamline your strategy, create high-quality content, and measure your social media performance more effectively. By incorporating these must-have social media planning tools for 2023 into your social media strategy, you can take your social media marketing to the next level and achieve success in the digital world.

We know social media planning can be overwhelming, especially when you’re trying to balance it with other aspects of your business. But with twelve-o-one’s Plan-In-A-Day workshop, you don’t have to worry about spending countless hours planning your social media content. Our workshop is designed to show you exactly how to plan all your content for the month in just one day, leaving you feeling confident and stress-free about your social media planning. With our expert guidance, you’ll learn how to create a comprehensive social media plan that aligns with your business goals and helps you engage with your audience. Sign up for our waitlist today and take the first step toward mastering your social media planning workflow!

The post <strong>Maximize Your Social Media Strategy with These Must-Have Planning Tools for 2023: A Comprehensive Guide</strong> appeared first on 1201 Journal.

1. Establish Credibility – professional-looking website can help establish your business as a legitimate and trustworthy entity in the eyes of potential customers or clients. It shows that you take your business seriously and are invested in providing a positive customer experience.

2. Increase Visibility – Having a website allows you to reach a wider audience beyond your immediate geographic area. With the right SEO strategies, you can increase your website’s visibility on search engines and attract new customers from around the world.

3. Showcase Your Brand – Your website is a reflection of your brand and should showcase your unique personality and values. It’s an opportunity to create a positive first impression and stand out from the competition.

4. Expand Your Reach – A website allows you to expand your reach beyond traditional marketing channels, such as print or radio advertising. You can use social media and email marketing to drive traffic to your website and engage with customers directly.

5. Increase Sales – A website can serve as a powerful sales tool, allowing customers to browse your products or services, make purchases, and contact you directly. It can also help streamline your sales process and improve customer satisfaction.

Now that you know why having a website is crucial for your business, the next step is choosing the right CMS to build and manage your website. With so many CMS options available, it can be overwhelming to choose the right one. Here are five popular CMS options to consider:

WordPress – WordPress is the most popular CMS, powering around 40% of all websites. It’s an open-source platform with a massive user community, making it easy to find support and endless customization options available through themes, plugins, and widgets. WordPress is suitable for a variety of websites, from simple blogs to complex e-commerce sites.

Shopify – Shopify is a popular CMS designed specifically for e-commerce sites. It’s a paid platform with an all-in-one solution, including website hosting, a domain name, and built-in payment processing. Shopify offers a wide range of themes and plugins that allow you to customize your store, and it’s easy to use even for beginners.

Squarespace – Squarespace is a website builder that offers an easy-to-use drag-and-drop interface for building a website. It’s a paid platform with a range of features, including website hosting and a domain name. Squarespace offers a range of templates to choose from, making it easy to create a professional-looking website even if you have no design skills.

Wix – Wix is another website builder that offers an easy-to-use drag-and-drop interface for building a website. It’s a paid platform with a range of features, including website hosting and a domain name. Wix offers a wide range of templates to choose from, making it easy to create a professional-looking website even if you have no design skills.

Showit – Showit is a website builder that offers a drag-and-drop interface for building a website. It’s a paid platform that offers a range of features, including website hosting and a domain name. Showit is a popular choice for photographers, designers, and creatives who want a website that showcases their work.

Choosing the right CMS depends on your specific needs and goals. If you’re feeling overwhelmed or unsure about how to improve your online presence and website, don’t worry! Twelve-o-one is here to help. 

Our team of experts has years of experience in creating and optimizing websites for businesses of all sizes. We can help you choose the right CMS for your brand’s website and optimize it for maximum performance. We can help you improve your website’s design, functionality, and search engine visibility to attract more customers and grow your business. From website design and development to SEO and content marketing, we can help you attract more customers and grow your business. Contact us today to learn more about our services and how we can help you achieve your online goals. Let’s work together to take your website to the next level!

The post 5 Reasons Why Having a Website is Crucial for Your Business and Which CMS to Choose appeared first on 1201 Journal.