When done right, brand consistency builds trust, enhances recognition, and creates a seamless experience for your audience — no matter where they encounter your business. But how do you achieve that level of consistency while tailoring your approach to each platform? Let’s dive into why brand consistency matters and how you can master it across all digital channels.

Why Brand Consistency Is Key

Think about your favorite brands for a moment—like Nike, Lululemon, or Apple. The ones you love and trust are often instantly recognizable, whether it’s a post on Instagram, an email in your inbox, or a product on their website. That familiarity is no accident; it’s the result of intentional, consistent branding that builds a seamless connection with their audience.

Take Nike, for example: their swoosh logo, bold black-and-white visuals, and empowering “Just Do It” tagline are instantly recognizable across platforms, from Instagram ads to their product packaging. The same can be said for Lululemon, whose consistent tone of voice—centered around mindfulness and active living—is reflected everywhere, from their yoga pants hangtags to their email newsletters. Then there’s Apple, a master of minimalistic design and messaging. Whether you’re watching one of their sleek commercials or scrolling through their website, the experience feels cohesive, polished, and unmistakably “Apple.”

These brands prove that consistent branding offers several key benefits:

• Builds Trust and Credibility: Customers are more likely to engage with a brand they recognize and trust.
• Reinforces Brand Identity: Unified visuals and messaging strengthen your brand’s presence in the minds of your audience.
• Improves Customer Experience: Consistency ensures your audience feels connected to your brand, no matter the platform or touchpoint.

On the other hand, fragmented or inconsistent branding can confuse your customers and undermine your efforts to build trust. If Nike used completely different taglines across its social media, website, and email campaigns, it would dilute the powerful, unified message they’ve built over the years.

Keeping your tone, messaging, and visuals aligned ensures you present a professional and cohesive image at every touchpoint—just like the brands you admire.

Building a Seamless Brand Identity

Each platform — social media, email and your website — has its own unique purpose and best practices. Social media thrives on quick, engaging visuals that capture attention in seconds. Email provides an opportunity for detailed, personalized communication that nurtures relationships. Meanwhile, your website acts as the cornerstone of your digital presence, tying everything together and offering a comprehensive space where your audience can learn more about your brand, products and services. It’s your brand’s home base, where all roads lead and where the most in-depth engagement happens.

Here’s how you can achieve seamless brand consistency:

Visuals Are Everything

Your brand’s visuals are the first thing people notice and they play a major role in maintaining consistency. Your logo, colours and typography should remain consistent across all platforms, ensuring immediate recognition.

• On social media, your visuals should match your overall brand aesthetic while adapting to platform-specific requirements. For instance, use platform-specific image sizes but maintain your colour palette and logo placement. [Link to Canva’s Social Media Image Size Guide for reference.]
• In email campaigns, match the design to your website’s branding by using the same colours, fonts, and logo.
• On your website, ensure the design ties everything together, serving as the central visual hub of your brand.

Pro Tip: Use a design tool like Canva or Adobe Express to create visually consistent assets across platforms.

Voice Matters

Your brand’s tone of voice is just as important as its visuals. A consistent tone helps reinforce your message and ensures your audience knows what to expect when engaging with your brand.

While your voice should remain consistent, you can slightly adapt it depending on the platform:

• On social media, your tone can be lighthearted and conversational to encourage engagement.
• In email campaigns, your tone may shift to be more professional, personal, or nurturing, depending on the purpose.
• On your website, your tone should reflect the authority and expertise of your brand while still maintaining your personality.

Nike

• Brand Voice: Empowering, motivational, and bold. Nike speaks directly to its audience’s aspirations, using a tone that inspires action and confidence.
• On Social Media: Nike’s posts often feature concise, punchy messages paired with striking visuals, such as, “Yesterday you said tomorrow. Just do it.” Their captions are motivational and direct, designed to resonate with athletes and dreamers alike.
• In Email Campaigns: Nike emails retain their motivational tone but shift to include product-focused messaging. For example, “The latest running shoes to keep you ahead of the game—shop now.” The tone is still empowering but leans toward promoting their products in a more functional, personalized way.
• On the Website: Nike’s website voice remains bold and authoritative, reflecting its position as a leader in athletic gear. Product descriptions use inspiring language, like “Built to go the extra mile” or “Gear up to break boundaries.” The tone conveys expertise while still motivating the audience.

Lululemon

• Brand Voice: Mindful, inclusive, and active. Lululemon’s tone speaks to their audience’s active lifestyles and sense of mindfulness.
• On Social Media: Their posts are conversational and community-focused, such as “What’s your go-to routine to find balance? Tell us in the comments.” The tone is inclusive and motivational, encouraging engagement from their audience.
• In Email Campaigns: Lululemon emails often highlight products while focusing on self-care and wellness. For example, “Find your flow—our latest collection is designed to move with you, on and off the mat.” The tone is nurturing and empowering.
• On the Website: The tone on their website reflects expertise and mindfulness, with phrases like, “Engineered to feel like a second skin—our leggings move with you through every pose.” The messaging is aspirational yet informative, blending product features with their wellness ethos.

Apple

• Brand Voice: Minimalist, straightforward, and innovative. Apple’s tone exudes simplicity, sophistication, and authority.
• On Social Media: Apple keeps its captions brief and product-focused. A typical Instagram caption might read, “Shot on iPhone 14 Pro. See the details like never before.” They let their visuals do the heavy lifting while the tone remains clean and professional.
• In Email Campaigns: Apple emails are informative and personal, often highlighting key benefits of their products. For example, “The new MacBook Pro is here: Powerful, sleek, and ready for your next big idea.” The tone maintains its elegance while addressing the audience directly.
• On the Website: The website reflects Apple’s minimalist and innovative tone through simple yet compelling product descriptions like, “Powerful. Intuitive. Designed for all the ways you work.” It’s all about highlighting features in a clean, authoritative voice.

Content Should Flow Together

Every piece of content — whether a social media post, email, or website copy — should reflect your brand’s mission, values, and message. While each platform requires different content types, the overarching message should remain consistent.

• On social media, share quick, engaging updates or visuals that connect to your website’s in-depth content.
• On your website, create detailed blog posts, product descriptions, or service pages that complement what you share on social media.
• In email campaigns, nurture relationships by offering value (discounts, insider updates, or exclusive content) while reinforcing the themes you highlight on social media and your website.

Tips for Staying Consistent Across Platforms

1. A brand style guide is your go-to resource for maintaining consistency. It serves as a blueprint for your visual and verbal identity, outlining key elements such as your logo, brand colours, typography, tone of voice, and usage guidelines. With a comprehensive guide, everyone creating content for your brand—whether it’s for social media, email campaigns, or your website—will stay aligned, ensuring a cohesive and professional presence across all platforms.
   
   Don’t have a brand style guide yet? We’ve got you covered. At twelve-o-one, both our Brand Catalyst and Web Launchpad services include a tailored brand guideline alongside the brand strategy and brand identity process. This ensures your brand remains cohesive across every touchpoint, helping you establish trust, recognition, and long-term success. Contact us today to start building a brand you’ll love!
   
   
2. Be Mindful of Platform-Specific Needs
   Tailor your content to suit the platform without straying from your core branding. Social media thrives on visuals and short captions, while email allows for storytelling. Your website, however, serves as the “home base,” where all content and visuals converge.
   
   
3. Leverage Automation Tools
   Simplify maintaining brand consistency by incorporating automation tools into your workflow. Platforms like Metricool allow you to schedule social media posts in advance, ensuring your messaging stays consistent and timely. For email campaigns, tools like Mailchimp enable you to design, automate, and deliver polished communications that align with your brand’s tone and visuals. By automating your efforts, you can focus on growing your business while ensuring your branding remains cohesive and on schedule.
   
   
4. Monitor and Adjust
   Consistency doesn’t mean rigidity—it’s important to regularly evaluate how your branding performs across platforms. Use analytics tools like Metricool to monitor engagement, assess your audience’s response, and identify what resonates most. Adjust your approach as needed to refine your messaging and optimize performance—all while staying true to your brand identity. This proactive process ensures your brand evolves strategically while maintaining its authenticity.

Why Brand Consistency Matters to Us at twelve-o-one

At twelve-o-one, we believe that brand consistency is the cornerstone of building a strong, recognizable presence. It’s more than just creating something visually appealing (though we make sure it does look great!) — it’s about establishing trust, inspiring loyalty, and delivering a seamless experience for your audience at every interaction.

With expertise in branding strategy, creative direction and digital marketing, we work closely with businesses like yours to craft cohesive brand experiences that not only resonate deeply but also leave a lasting impression. Whether it’s your website, social media platforms, or email campaigns, we ensure every element of your brand — your voice, visuals, and messaging — works together harmoniously.

The result? A memorable, authentic, and trustworthy brand that stands out in today’s competitive landscape and builds meaningful connections with your audience.

Let’s Strengthen Your Brand Together

Your brand deserves to shine with consistency and impact. If you’re ready to elevate your business and master the art of cohesive branding, we’d love to help. Contact twelve-o-one today to schedule a consultation, and let’s work together to create a brand experience that captivates your audience and sets your business apart from the rest.

The post Keeping Your Brand Message Strong Across All Channels appeared first on 1201 Journal.

Running a business is no easy feat. Between day-to-day operations, managing a team, and satisfying customers, branding often falls to the bottom of the priority list. But here’s the reality: your brand is much more than just a logo or a catchy tagline. It’s the story you tell, the promises you make, and the emotional connection you build with your audience.

In today’s competitive market, simply offering a quality product or service isn’t enough. Standing out requires a well-thought-out brand strategy—a blueprint that connects with your audience, fosters trust, and drives sustainable growth. However, creating an effective brand strategy that’s tailored to your business is a nuanced process. That’s where the expertise of a professional brand strategist becomes indispensable.

In this article, we’ll explore why investing in a custom brand strategy is essential for your business and how it can help you achieve long-term success.

Why Your Business Needs a Brand Strategy

A brand strategy is the cornerstone of how your business communicates, operates, and engages with its audience. It’s more than just a roadmap; it’s the heart of your brand, guiding everything from messaging and design to customer experience and marketing initiatives.

The Key Benefits of a Custom Brand Strategy

1. Builds Trust and Credibility: A cohesive and clear brand builds a reputation of reliability and professionalism.
2. Differentiates You From Competitors: Highlight what makes your business unique to position yourself as the go-to option in your industry.
3. Creates Emotional Connections: People choose brands they relate to. A strong brand helps you form deeper bonds with your audience.
4. Drives Long-Term Growth: A clear brand identity attracts loyal customers who stick around, refer others, and fuel growth.

Example:

Think of brands like Apple and Lululemon. Apple’s simplicity and focus on innovation connect with creative, forward-thinking customers, while Lululemon resonates with a health-conscious, community-driven audience by focusing on mindfulness and quality. These brands stand out because of their strategic positioning, which is carefully designed to build loyalty and trust.

How a Custom Brand Strategy Works

At twelve-o-one, we’ve perfected a proven brand strategy framework that helps businesses discover and amplify their unique voice. While every project is tailored to our client’s needs, here’s an overview of the process:

1. Building a Strategic Foundation: Start From the Inside Out

Every successful brand strategy begins by uncovering what makes your business unique. This foundational phase includes defining:

• Mission: What is your purpose? Why does your business exist?
• Values: What principles guide your decisions and differentiate you?
• Ideal Audience: Who are your customers, and what do they truly care about?
• Unique Selling Proposition (USP): What sets you apart from competitors?

By answering these questions, we create the foundation upon which your entire brand will stand.

Are you struggling to define your mission and values? At twelve-o-one, we help businesses discover their “why” and build strategies that resonate. Let’s chat today.

2. Differentiating Your Brand: Stand Out in the Market

In a world overflowing with choices, differentiation is key. A custom brand strategy highlights your unique qualities and positions your business in a way that resonates authentically with your target audience.

Ways to Differentiate Your Brand:

• Highlight Emotional Connections: Share the unique value your brand brings to your customers’ lives.
• Showcase Your Qualities: What do you offer that competitors don’t?
• Develop a Distinct Visual Identity: Ensure your tone and visuals are memorable and unmistakable.

Example:

Dove stands out by redefining beauty standards through campaigns like “Real Beauty,” which celebrate diversity and self-confidence. This strategy resonates emotionally and sets Dove apart in the beauty industry.

3. Crafting a Visual Identity: Make Your Brand Instantly Recognizable

Visuals are the face of your brand, and they need to communicate your personality, values, and tone. This phase includes:

• Logo Design: A simple yet memorable design that aligns with your brand.
• Color Palette: Colors that evoke the right emotions and represent your values.
• Typography: Fonts that communicate your personality—whether professional, playful, or cutting-edge.

Example:

When Airbnb unveiled its “Bélo” symbol, it represented belonging. This wasn’t just a rebrand—it was a visual representation of their mission, connecting emotionally with their audience while reinforcing their identity.

Your brand visuals should tell a story, not just look pretty. Let twelve-o-one help you craft a visual identity that resonates. Learn more.

4. Creating a Brand Guide: Ensuring Consistency Across All Platforms

Consistency builds trust. A Brand Guide serves as your brand’s bible, ensuring that your logo, fonts, colours, and messaging remain cohesive across all touchpoints—be it social media, your website, or printed materials.

Why a Brand Guide Matters:

• Keep your messaging cohesive across all marketing platforms.
• Builds recognition and trust by presenting a unified image.
• Makes it easier for your team to create on-brand content.

Example:

Coca-Cola has remained consistent for decades. Whether it’s a social post, packaging, or an ad, you always know it’s Coca-Cola. This consistency has built trust and recognition globally.

Don’t have a Brand Guide? Both our Brand Catalyst and Web Launchpad services include comprehensive guidelines. Let’s create one for your business! Get started.

5. Focusing on Growth: Let Your Brand Do the Work

Once your strategy is in place, your brand becomes a tool that works for you—attracting customers, building loyalty, and driving growth.

How a Strong Brand Drives Growth:

• Attracts the Right Audience: Authenticity draws customers who align with your values.
• Builds Loyalty: Consistency and clarity foster long-term relationships.
• Drives Sales: A clear, engaging brand creates a path from awareness to conversion.

Example:

Patagonia’s purpose-driven branding, focused on sustainability and activism, has turned them into a beloved brand customers are proud to support. Their loyal following is the result of strategic branding that aligns with their audience’s values.

Ready to let your brand work for you? Contact twelve-o-one today to start building a strategy that drives growth.

Why a Custom Brand Strategy Matters

At twelve-o-one, we know that no two businesses are alike. That’s why we don’t believe in one-size-fits-all strategies. We tailor every brand strategy to align with your unique identity, audience and goals, combining proven frameworks with creative direction.

Whether you’re building a brand from scratch or refining an existing one, our approach ensures your business connects authentically and positions you for long-term success.

Are you ready to stand out, build trust, and create a brand that resonates? Let’s start your branding journey today.

The post Why Your Business Needs a Custom Brand Strategy (And How to Create One) appeared first on 1201 Journal.

What is Social Media Engagement?

Engagement refers to any action taken by users on your social media content, including likes, comments, shares, and clicks. Engaging with your audience is crucial because it helps to build relationships and foster loyalty, which can ultimately lead to increased sales and revenue.

Here are some tips for maximizing your social media engagement:

Post High-Quality Content

The first step to increasing engagement on social media is to post high-quality content that resonates with your audience. Your content should be visually appealing, informative, and relevant to your target audience. Use high-quality images, videos, and graphics to make your posts stand out.

Use Hashtags

Hashtags are a powerful tool for increasing your reach on social media. When you use relevant hashtags in your posts, you can reach a wider audience and attract new followers. Research popular hashtags in your industry and use them strategically in your posts.

Respond to Comments and Messages

Engagement is a two-way street. To build strong relationships with your audience, it’s important to respond to comments and messages promptly. This shows your audience that you value their feedback and are committed to building a relationship with them.

Run Social Media Contests

Social media contests are a great way to increase engagement and build buzz around your brand. Offer prizes that are relevant to your target audience, and encourage followers to share your content and tag their friends to enter the contest.

Collaborate with Influencers

Influencers have a large and engaged following on social media, and partnering with them can help to increase your reach and engagement. Look for influencers in your industry who align with your brand values, and collaborate with them to create content that resonates with their audience.

Social media engagement is a powerful tool for building relationships with your audience and increasing your reach. By posting high-quality content, using hashtags strategically, responding to comments and messages, running social media contests, and collaborating with influencers, you can maximize your engagement and achieve your social media goals. Remember, engagement is a two-way street, so be sure to interact with your audience and build strong relationships that will help to grow your brand over time.

Social media marketing can be a powerful tool to grow your business and connect with your audience. However, if you’re struggling to implement these strategies or are unsure where to start, don’t hesitate to seek help. At twelve-o-one, we specialize in providing tailored solutions that can help you achieve your marketing goals. Contact us today to learn more about how we can support your business and take it to the next level with our expert social media marketing services.

The post The Power of Social Media Engagement: How to Maximize Your Reach appeared first on 1201 Journal.

What is a Brand Strategy?

A brand strategy is a long-term plan for the development of a successful brand. It outlines your brand’s vision, values, target audience, messaging, and competitive advantage. A well-defined brand strategy helps differentiate your brand from competitors and establishes a unique position in the market.

Why is a Brand Strategy Important?

A brand strategy is vital for any business looking to succeed in a competitive marketplace. Here are some reasons why a brand strategy should come before brand identity:

Defines Your Target Audience: A brand strategy helps you understand your target audience, identifying their needs, pain points, and motivations. This information guides the development of your messaging, products, and services.

Builds Consistency Across all Channels: A brand strategy ensures that your messaging is consistent across all channels. It defines your brand’s tone of voice, visual style, and messaging, which builds trust and familiarity with your audience.

Establishes a Unique Position in the Market: A brand strategy helps differentiate your brand from competitors. By defining your unique selling proposition (USP), you can create a compelling brand story that resonates with your audience, setting you apart from competitors.

Aligns Your Team: A brand strategy ensures that everyone in your organization understands your brand’s mission and values, aligning your team and providing a clear direction for everyone to follow.

Why is Brand Identity Important?

Brand identity is the visual representation of your brand, including your logo, colors, typography, and visual elements. While brand identity is crucial, it should not be the starting point. Here are some reasons why brand identity should come after a brand strategy:

Your Brand Strategy Guides Your Brand Identity: Your brand strategy provides the framework for your brand identity, defining your brand’s values, tone of voice, and messaging.

Your Brand Identity Should Reflect Your Brand Strategy: Your brand identity should convey the same message as your brand strategy, reflecting your brand’s core values.

Your Brand Identity is not Your Brand: Your brand identity is just one component of your brand. While it is essential, it is not your brand. Your brand is the sum of all the experiences that your audience has with your business.

In summary, starting with a solid brand strategy allows you to understand your audience, differentiate yourself from competitors, align your team, and create consistency across all channels. By building a strong foundation, you can then develop a unique and effective brand identity that accurately reflects your values and resonates with your audience. Remember that a successful brand is more than just a logo or a tagline, it’s a comprehensive strategy that takes time and effort to develop, but the rewards are well worth it. So, take the time to build your brand strategy before jumping into your brand identity, and you’ll be on your way to building a successful and impactful brand. 

If you are struggling to define your brand strategy or develop a cohesive brand identity that resonates with your audience, twelve-o-one can help. Our team of experts specializes in creating strong brand foundations and developing unique brand identities that align with your brand’s mission and values. Schedule a clarity call today to learn more about our services and how we can help you build a successful brand

The post <strong>Why Your Brand Needs a Strategy Before Identity: The Importance of Building a Strong Foundation</strong> appeared first on 1201 Journal.

Your brand is outdated

One of the most obvious signs that it’s time for a rebrand is when your brand looks outdated or stale. If your logo, website, or other visual elements look like they were designed in the ’90s, it’s time for a change. An outdated brand can make your business look unprofessional and out-of-touch, turning away potential customers. A rebrand can give your business a fresh, modern look and help you connect with a new generation of consumers.

Your business has evolved

As businesses grow and evolve, their brand should reflect those changes. If your business has shifted its focus, expanded its services, or reached a new target audience, your brand may no longer accurately represent who you are or what you offer. A rebrand can help you showcase your current offerings, values, and mission to your audience.

Your brand is confusing

If your brand messaging is unclear or confusing, it’s time for a rebrand. Your brand should clearly communicate what your business does, what sets you apart from competitors, and how you can help your customers. If your brand messaging is muddled or doesn’t align with your business’s values, a rebrand can help you realign your messaging and clarify your brand’s purpose.

Your brand no longer resonates with your audience

As consumer preferences and trends change, so should your brand. If your brand no longer resonates with your target audience, it’s time for a rebrand. Your brand should connect with your audience and reflect their values and interests. A rebrand can help you understand your audience’s needs and preferences, and design a brand that resonates with them.

Your brand is associated with negative perceptions

If your brand is associated with negative perceptions or experiences, it’s time for a rebrand. Negative associations can stem from a variety of factors, including poor customer service, bad PR, or a poor-quality product or service. A rebrand can help you distance yourself from negative perceptions and reposition your business as a positive force in the market.

If you’re not sure whether your business is ready for a rebrand, schedule a clarity call with twelve-o-one. Our team can help you navigate the rebranding process, creating a brand that not only aligns with your business goals but also resonates with you, and one that you’ll be proud to showcase.

The post 5 Signs Your Business is Ready for a Rebrand: A Guide for Entrepreneurs appeared first on 1201 Journal.

1. Establish Credibility – professional-looking website can help establish your business as a legitimate and trustworthy entity in the eyes of potential customers or clients. It shows that you take your business seriously and are invested in providing a positive customer experience.

2. Increase Visibility – Having a website allows you to reach a wider audience beyond your immediate geographic area. With the right SEO strategies, you can increase your website’s visibility on search engines and attract new customers from around the world.

3. Showcase Your Brand – Your website is a reflection of your brand and should showcase your unique personality and values. It’s an opportunity to create a positive first impression and stand out from the competition.

4. Expand Your Reach – A website allows you to expand your reach beyond traditional marketing channels, such as print or radio advertising. You can use social media and email marketing to drive traffic to your website and engage with customers directly.

5. Increase Sales – A website can serve as a powerful sales tool, allowing customers to browse your products or services, make purchases, and contact you directly. It can also help streamline your sales process and improve customer satisfaction.

Now that you know why having a website is crucial for your business, the next step is choosing the right CMS to build and manage your website. With so many CMS options available, it can be overwhelming to choose the right one. Here are five popular CMS options to consider:

WordPress – WordPress is the most popular CMS, powering around 40% of all websites. It’s an open-source platform with a massive user community, making it easy to find support and endless customization options available through themes, plugins, and widgets. WordPress is suitable for a variety of websites, from simple blogs to complex e-commerce sites.

Shopify – Shopify is a popular CMS designed specifically for e-commerce sites. It’s a paid platform with an all-in-one solution, including website hosting, a domain name, and built-in payment processing. Shopify offers a wide range of themes and plugins that allow you to customize your store, and it’s easy to use even for beginners.

Squarespace – Squarespace is a website builder that offers an easy-to-use drag-and-drop interface for building a website. It’s a paid platform with a range of features, including website hosting and a domain name. Squarespace offers a range of templates to choose from, making it easy to create a professional-looking website even if you have no design skills.

Wix – Wix is another website builder that offers an easy-to-use drag-and-drop interface for building a website. It’s a paid platform with a range of features, including website hosting and a domain name. Wix offers a wide range of templates to choose from, making it easy to create a professional-looking website even if you have no design skills.

Showit – Showit is a website builder that offers a drag-and-drop interface for building a website. It’s a paid platform that offers a range of features, including website hosting and a domain name. Showit is a popular choice for photographers, designers, and creatives who want a website that showcases their work.

Choosing the right CMS depends on your specific needs and goals. If you’re feeling overwhelmed or unsure about how to improve your online presence and website, don’t worry! Twelve-o-one is here to help. 

Our team of experts has years of experience in creating and optimizing websites for businesses of all sizes. We can help you choose the right CMS for your brand’s website and optimize it for maximum performance. We can help you improve your website’s design, functionality, and search engine visibility to attract more customers and grow your business. From website design and development to SEO and content marketing, we can help you attract more customers and grow your business. Contact us today to learn more about our services and how we can help you achieve your online goals. Let’s work together to take your website to the next level!

The post 5 Reasons Why Having a Website is Crucial for Your Business and Which CMS to Choose appeared first on 1201 Journal.

If you are trying to decide if you should hire a social media manager, as yourself these three questions:

1. Are you the type of business owner who prefers to focus on your passion? 
2. Do you have the time or expertise to grow your business on social media?
3. Do you want to free up your time and allocate yourself in business areas where your time can be better spent?

How Hiring a Social Media Manager Is Beneficial for Your Business 

Social media is a great way to engage with current and potential customers. However, it’s also a lot of work. Social Media Marketing is creating brand awareness and making connections to your ideal clients and driving an entry point to your business. It takes on average 6-10 touch-points before a consumer reaches a buying decision, and with the pandemic and inflation, it is not unusual for it to take longer. This is why it is imperative you are maintaining an online presence for your business to gain your customer’s attention and trust.

Why You Need a Social Media Manager

A social media manager will create a strategy for your company’s social media accounts that revolves around your business goals. They’ll also help you create branded content that aligns with these goals. When you hire a social media manager, you can expect to:

• Saving your company time
• Creating brand recognition
• Increasing traffic to the website
• Content creation
• Community building, engagement, and growing an audience
• Reporting and analytics tracking for your social media  and website growth
• Maintain an online presence
• Hashtag research to ensure you are getting the most out of your organic reach
• Keeping you up-to-date with what’s trending

When you dive into the world of social media, it’s easy to feel a bit overwhelmed. The good news is that there are a ton of resources out there to help you get started. The bad news is that there are also a ton of resources out there to help you get started. With so much information out there, it’s easy to forget what you were even trying to do in the first place. A social media manager can help you find your footing in the world of social media. Imagine having monthly social media content created for you so you can focus on areas of your business that you are most passionate about.

Twelve-o-one is all about offering the right support to ensure that your social media presence is being managed by experts who have the knowledge and experience to create effective strategies and campaigns. We can help you to stay on top of the latest social media trends and technologies, and help you see a measurable return on investment from your social media efforts. Not sure if your business is making the social impact it should be, one phone call can help you think more clearly about what areas of your business you want to improve.

Twelve-o-one will discuss strategizing your social media management and how you can free up time to focus on other aspects of your business and see an overall increase in productivity and to nurture your goals into something greater.

The post <strong>Why You Should Hire a Social Media Manager</strong> appeared first on 1201 Journal.

What is Branding?

Branding is the process of creating an image for your company, product, or service by using words, images, and logos to connect with customers. Essentially, branding is a marketing strategy that helps you differentiate yourself from your competitors by creating a memorable identity. In today’s business landscape, customers are flooded with marketing messages. 

Your brand is what makes your business stand out and connect with customers. A strong brand gives your business instant credibility and allows customers to trust you. It’s essential to the success of your business and the customer experience.

Why is Branding Important for Your Business?

• Create a memorable and recognizable brand that customers can connect with
• You want your brand to be a part of your customers’ lives, so they see your brand in the marketplace and online and associate it with your products and services. 
• Branding is the first step in creating a memorable and recognizable image for your business. 
• It’s your opportunity to connect with customers and set yourself apart from competitors. 
• Branding is also the most cost-effective way to create recognition for your business. 
• Logo and marketing materials design cost far less than advertising and marketing campaigns and can be used to drive traffic to your website and social media channels.

Establishing Your Company’s Identity

Define your company’s mission and values:
Before you can create a strong brand identity, you need to know what your company stands for. Take the time to define your company’s mission and values, and make sure that they align with your target audience’s needs and values.

Understand your target audience:
Knowing your target audience is essential for creating a brand identity that resonates with them. Conduct market research to understand the needs and preferences of your target audience, and use this information to inform your branding decisions.

Create a consistent visual identity:
A strong visual identity is a key component of branding. Develop a consistent look and feel for your company’s logo, colour scheme, and visual elements, and use them consistently across all of your marketing materials.

Develop a unique voice and tone:
Your brand’s voice and tone should reflect your company’s values and personality. Develop a unique voice and tone that sets you apart from your competitors and resonates with your target audience.

Be authentic:
Your brand’s identity should be authentic and true to who you are as a company. Avoid trying to be something you’re not, and instead, focus on building an identity that is true to your company’s mission and values.

Use social media and digital marketing:
Social media and digital marketing are powerful tools for building brand awareness and connecting with customers. Use them to create a strong online presence, and engage with your target audience in a meaningful way.

Driving Brand Awareness

A brand strategy is about more than just creating a logo for your company. It’s about creating a memorable image for your business and standing out from competitors. Brand awareness is the level of recognition your brand has in the marketplace. A strong branding strategy will help you reach customers. You want them to see your logo, hear your brand name and associate your products and services with your business. 

Increase customer loyalty and retention

When customers are loyal to your brand, they’re less likely to shop around for lower prices or visit the competitor down the street. A strong branding strategy will help you retain customers who would otherwise shop elsewhere. When you’re creating your brand strategy, it’s important to think about your customer’s needs and how your products and services fit into their lives. For example, if you’re starting a cleaning and home services business, you want your customers to feel as though your services are a necessity. When you put together your branding strategy, you want to think about how you can position your business as something that customers can’t live without. You want to become an essential part of people’s everyday lives, so they think of you whenever they need your services.

Strengthen your Marketing Efforts

Branding is an essential part of all marketing efforts. It’s the foundation of your marketing strategy, and it extends beyond just your logo and website. The logo, website, social media channels and marketing materials are the first ways customers will interact with your brand. Your logo and colour scheme are important parts of your branding strategy. They help customers identify your company and build brand recognition and loyalty. When choosing or redesigning your logo, it’s important to consider your target audience and what message your logo conveys. You want your logo to reflect the qualities associated with your company and be memorable. You also want to make sure your logo is scalable, meaning it can be applied to different types of media, like business cards, brochures, t-shirts and yard signs.

Strong Brands Drives Revenue

Strong branding allows you to charge higher prices for your products and services. Customers who recognize your brand will likely pay more for your products and services since they’re buying from a trusted name. 

When you’re creating your branding strategy, it’s important to consider your target market and what your company does. Focus on creating a brand that will resonate with your target market. For example, if you’re creating a branding strategy for an accounting firm, you may want to focus on reliability and trustworthiness. You want your clients to feel as though you’re an indispensable part of their lives. When your clients see your logo, hear your brand name and experience the work you do for them, they’ll associate the positive feelings with your brand. When customers see your brand and experience your products or services, they’ll connect your brand with the positive feelings they have. This will increase brand recognition and help you drive revenue.

A 14-year study by McKinsey & Company revealed that top-ranked brands outperformed the world market as measured by return to shareholders by 74%.

Specifically, having a high-performing brand helped companies:

• Overcome commoditization
• Demand a premium price
• Shorten the sales cycle
• Increase sales volume
• Attract and retain top talent
• Build authentic culture
• Improve customer experience

How a Brand Strategist can help you with your business

Are you ready to take your business to the next level and make a lasting impression on your target audience? Twelve-o-one can be the key to making that happen. With our market research, brand positioning, and marketing strategy, we can help you develop a brand identity that is not only unique but also resonates with your target audience and differentiates you from your competition.

Whether you’re launching a new business, rebranding, or facing increased competition, we can guide you through the process of creating a brand that truly represents your business and its values. Don’t settle for a generic brand, one phone call can help you think more clearly about what areas of your business you want to improve and create a truly exceptional one that will set you apart and help your business thrive.

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